Moonshot Thinking
I was approached by a start-up company to produce a logo/ character for their construction business and was chosen as primary designer for the logo and project going forward.
The brief was: 'to create construction girl- the face of the business. The project is to engage and encourage young girls into the construction industry... breaking down gender boundaries/stereotyping.' The fun, cartoon-like imagery was requested to show a cool and appealing character (based off the CEO, Reshika Tamang) to which young people would relate to and appreciate. A hammer was chosen to accentuate the small stature of the CEO- at her request. Given time, there is plans to do a book, website and mini games to reach a wider audience. |